TECH

Why does Amazon have no Western rivals?

Why does Amazon have no Western rivals?

The internet giant dwarfs other online retailers on both sides of the Atlantic.

Editorial perspective

AI-assisted

Amazon's dominance in Western e-commerce reflects structural advantages that have proven nearly impossible for competitors to replicate. The company's massive capital expenditure on logistics infrastructure—warehouses, delivery networks, and last-mile capabilities—creates formidable barriers to entry that traditional retailers lack the resources to match. Its AWS cloud division generates enormous cash flow that subsidizes retail operations, allowing Amazon to operate on razor-thin margins that would cripple standalone e-commerce players. The Prime membership ecosystem locks in consumers through bundled benefits, while third-party marketplace fees extract rents from merchants who have no choice but to list where customers shop. European regulators have attempted interventions, but fragmented markets across national boundaries prevent local champions from achieving comparable scale. For investors, this suggests Amazon's retail moat remains secure despite regulatory scrutiny, though monopoly concerns could eventually constrain pricing power or force structural separation of business units.